Introducing: Belinda Love Lee

Belinda Love Lee
Belinda Love Lee

Today I would like to introduce Belinda Love Lee. Belinda is a friend of a friend and I have been admiring her work from afar every since my lovely friend Lois (look out for her interview in the future!) told me about her. I am looking forward to meeting Belinda in person and getting to chat about hand drawn type and all things design some day soon. Anyway for now enjoy finding out more about her and her beautiful work!

Where do you live and how do you think it influences your work?That's a really funny question to ask because I feel like I live in 3 different countries. I am a bit all over the place with my multiculturalism. I currently live in Cardiff and moved here almost a year ago, previous to that I lived in Toronto for 6 years, but my original roots are based in Hong Kong, I grew up there till I was 18. I have a serious case of the travel bug! Each country has a special place in my heart and has influenced my work in the way that I have gained knowledge and exposure over different cultures and design styles.

How would you describe what you do?By trade, I am a freelance graphic designer and illustrator.

I mainly focusing on branding, corporate identity, and designing bespoke wedding invitations. Work consists of hand lettering, drawing illustrations then bringing them on to the computer to give it the final oomph! My projects usually look like designing a logo for a start up business, or translating a couples love for each other onto design.

By heart, I am an inspirer. I love inspiring and influencing others. What excites me most about designing for people is that I get to help them achieve their dreams!

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What are your tricks for getting inspired when you have a creative block?When I get stuck I usually just leave my work to the very last minute before it's due. I know that sounds counter productive, but for me procrastination works! Somehow my mind gets tricked into thinking "Oh my gosh, this company's logo is due in a day.I don't have time to mess around, I have to do it now." When I have tight deadlines my creativity just shows up! The creative block can't exist anymore because it's needs to get done. I think also walking away from your work gives you space not think about it. That way you come back to it with a clear conscious, new perspective and ideas.

What is your favourite project/piece that you have worked on and why?

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It would have to be the cards I designed for the most amazing prop stylist Christina Yan - the reason being that they are beyond beautiful, but more so because this design landed me a presence on the internet. Before this year I was really quite afraid of putting my work online in fear that I just wasn't good enough and didn't compare the to millions of talents out there. But after designing these cards, I felt confident enough to show the world and literally overnight I had tones of reblogs and got featured on the best of design blogs- Grain EditDesign Work Life,Design Sponge. Though more importantly than the online press, it made me actually realize that I can't live in fear any longer, because it's just holding me back from doing the work I love and my destiny in it's fullest.

If you could learn a new skill what would it be?I've actually enrolled myself for a course in silk screen printing in January. Silk screen prints have always fascinated me, whether on paper or clothing. I like the fact that each print doesn't come out exactly the same, it somehow feels a little bit more organic and unique. Now that I have the time to learn something new I might as well!

What is your favourite song right now?My absolute favourite song at the moment would be "Until We Get There" by Lucius. I have this addictive personality to me that when I'm in love with a song, I'll put it on replay 24-7 until I get completely sick of it.

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belinda01

which designers/artists/photographers get you super inspired and excited?The one designer that absolutely inspires me is Anna Rifle Bond of Rifle Paper Co. She is the owner and illustrator of the most fabulous line of stationary goods. I aspire to be like her one day (hopefully soon!) I love how her illustrations and designs are so distinctly her. I can tell if a piece is a part of her line even before flipping it over to see her logo. In my opinion, Rifle Paper has changed trends in illustrations and stationary, and now tones of people try to draw like her. Not only is her stationary beautiful, but she is also an amazing business women. I think that's what makes her company so successful - Anna has somehow mastered the perfect balance between being creative and being an entrepreneur.

How do you relax and unwind?If money was not an object, I would travel to unwind! But since I live a modest lifestyle, it's a toss up between going to the gym, hanging with friends, or catching up on my latest TV series. (New Girls!)

What is your top tip for life?Do what excites you, what you're passionate about, conquer your inner fears, and your dreams will come to pass.

What frustrates me most is when people sell out to their 9-5 jobs that they absolutely dread and hate. Not that I'm against 9-5 work, if you love it and enjoy it, amazing. But what I'm against is people who go through the motion of work everyday but despise the very thing they put 40 hours a week to. Maybe they still go to work out of a fear of being unstable with finances, or because they're scared that loosing their job equates to loosing their lives. I personally think that  we were created to do work that brings you life. I see work as an extension of ourselves. At times freelancing can be very unpredictable without a steady income, though despite that, I would still never settle to do work I hate. It's just not a part of who I am.

Thanks Belinda for this great interview. If you would like to follow more about what Belinda is up to check out her blog, and follow her on instagram and twitter. Also check out the previous interview with Bianca. Happy Wednesday.  

Photo of Belinda taken by Joe Stratford