Posts tagged goals
Hello 2018

I am often not very good at looking back and noticing what I have achieved. I get frustrated at not having done as much as I would have liked, or because I haven't moved forward as fast as I would have liked, but I have been reflecting back over the past year of my business and I am actually really proud of myself and what I have achieved. It isn't anything big or grand - but I actually did get a lot done whilst juggling looking after a small human, moving city, moving house twice and also having surgery. It wasn't the easiest year at all - but I did keep moving forward, and growing my business and as a result I am really excited about what 2018 has in store. 

Every year I try and share some of my business goals on the blog. You can see last year's here. I am not going to dwell on them to be honest - a few I achieved, and a few became less important and were not priorities. I like to set these goals but I always accept that things change during the year, and sometimes other things become more important to focus on. 

Anyway here are this year's goals: 

Get to 5k followers on Instagram:
I have absolutely loved Instagram this year. Algorithm issues aside, I have managed to improve and slowly grow my account. I have started to see real conversion from posting to sales, and enquiries - not huge amounts, but enough for me to fully realise the benefit of Instagram and investing in it as a place to share my work and post about my business. I have also done a couple of sponsored posts, which has been fun and challenging. I actually love working to a brief and spending more time pushing myself and being creative. I have really noticed that the more time I think through and invest in putting my images together the better they do. One of my sponsored posts ended up with the most likes of the year which I thought was interesting. I need to work out a way to carve out more time to really think through my account and what I share, and make sure that each of my images is really good quality. 

Batch creating content:
This has been recommended to me by various people and it is something that I really want to get into this year. It's something I have struggled with to be honest but I think it will really help me in terms of producing content consistently for my business. I want to be realistic about how much content that I can produce, but in an ideal word I would love to be posting on Instagram every day, a blog post once a week and a newsletter once a month. I often find that I have good intentions but then life gets in the way (sick child, busy period of client work, lack of motivation etc) and I lose momentum and then find it hard to get back to it again. I am hoping if I start batch creating content, then I will have some of the content scheduled in advance, so if one week I can't spend time on blog posts, it doesn't mean there won't be one the next week. 

New clients:
At the end of 2017 I started talking more on Instagram about my logo and branding work for clients (previously I had only really ever talked about my shop) - and I started getting enquiries from my dream sort of clients (small independent businesses or bloggers) which was so exciting. I am starting 2018 working on some lovely projects, and I am hoping that these will lead to finding more of my ideal clients out there. So my goal really is to find more clients to work with, and also to be creative in how I find and approach potential clients. 

New website:
In the next few months I am hoping to update my logo and my website. I have new product photographs for my shop and I feel like I want to refine my style and so it feels like it's time for a refresh of everything. I also want my website to have more information about my logo and branding work and some testimonials of people that I have worked with. 

Writing these goals out here has got me really excited about the year ahead. I am a bit of a dreamer and an ideas person, so I often have more ideas than I know what to do with so it can be a bit of a challenge to come up with realistic and achievable goals, but I am hoping these will be, and that I can take some big leaps forward with my business in 2018. Through it all though I am going to try and follow the advice of the print above and 'keep it simple'. I want to be clear about my goal and purpose for my business and also make sure that spending time with my son and my family is a priority. I am going to focus on saying no and not yet to more things this year so that things are simple but focused. 

Have you written out goals for your business this year? I would love to read them! 

Let's make this year awesome

I can’t really believe that it has been over 4 months since I last posted on my blog. I knew when I had a baby that I wouldn't be able to keep all the plates spinning, so the blog has been neglected in the second half of 2016, but I don’t really mind because I managed to keep my shop running, create new products AND do a craft fair since Reuben came along, and I am pretty proud of what I've managed to achieve. I have missed it though, so it's nice to be back even if it won't be as often.

I am not really into resolutions but when January rolls around I do like to take time to think about what I would like to achieve in the coming year. It gets me all excited and motivated which can only be a good thing. Quite often though things change and as the year goes by my priorities shift. I decided to look back at 2016’s goals and I didn’t really achieve that many of the things on my list, but actually it didn't bother me in the slightest - some of them seem silly to me now and I've realised that I've achieved other things that weren’t even on the list, so on reflection I am really happy with what I managed to get done (also let's be honest, when I made that list I had no idea what life with a baby would be like and what would be achievable).

So I thought it would be nice for my first post of 2017 to share with you what I'm dreaming of and working towards in 2017. There are some goals which I'm still mulling over and might be for 2018 rather than this year, but here are the main things I want to work towards. I am still looking after a baby full time so I'm fully aware that things might change, or not be possible but it's nice to have something to work towards because I definitely want to keep moving my business forward this year.

1. Wholesale - I have really enjoyed focusing a bit more on my shop, designing new products and also getting rid of some of the ones I didn't love so much anymore. I think the next step is wholesale. I have had a few more wholesale enquiries recently and I think it is something that I want to push forward with. My plan is to put together a wholesale catalogue in the first few months of the year to send out to people and see what happens. I am also toying with the idea of doing a trade fair this year or early next. I know it will be a lot of work and might not be feasible right now but I am going to work towards it. 

2. Keep growing my instagram following - I have been loving instagram even more recently as since being on maternity leave I have tried to be more intentional and strategic with it.  I am convinced it has been making a difference to my business, and I just love all the creative people that I have connected with on there. This won't sound amazingly impressive to most people but I managed to hit the 1k mark this year which had been an aim of mine, so in 2017 I would like to work towards hitting 3k followers. Saying that I don't want to get too bogged down with numbers and I want to keep enjoying it - but it helps me to stay motivated and inspired to have something to work towards.

3. My newsletter - it has been pretty sporadic of late but my subscriber list has been growing and so I want to do more behind the scenes, share more info and goodies for those subscribers in 2017. I have a template which I am happy with now so it is a case of carving out time to do it. With all of these things I think it's a case of coming up with realistic goals and so I am going to aim to be sending out a newsletter once a month. 

4. The blog - As I mentioned before my blog has been a bit neglected recently. It is not something that I make money from, but I really enjoy it and I would like to keep up with it as a way to share news and information about my business and what is inspiring me creatively. Again I think the key will be to come up with a realistic goal, so I am going to aim to do one blog post a week, and then if I manage any more that will be a bonus. 

5. Freelance work - I have had a total break from client work since R was born - which has been great and I know I wouldn't have been able to cope with the stress of deadlines with a newborn. I'm still not sure I am ready to start back up again but I would like to at some point this year (maybe when R's naps start getting a little bit more predictable and regular).

So there we go. My goals for 2017. I am totally expecting them to change over time but its nice to have them down in writing. I also have some personal goals, but there are pretty much the same as most years. Eat healthier, exercise more blah blah blah! ha

Anyway if you have your goals written out for this year would love to read them! Happy New Year and thank you so much for following along with my blog despite it being so sporadic of late! 

Find me on Instagram / Twitter / Pinterest 

The letterpress bookmark in the photo above was printed by the lovely Prickle Press.

Looking back on 2015

Last summer I put together some really concrete goals that I wanted to work on for my small business. So I thought I would do a little re-cap and let you know how I got on with all of them. Here is the original post if you want to check it out. 

1. Set up a shop on my own website
Yes! I finally managed to do this. I was really glad that I had this set up before Christmas. I haven't closed my Etsy shop and will still leave it there for now, but I'll focus more on promoting the shop on my website. I think it will take a while and will be slow growing but I am looking forward to adding more products to it and improving how it looks and works. 

2. Start an email newsletter
This one I totally failed on. I think if I'm honest I have been trying to do too many things and so this was just another ball to juggle that would've required a lot of work. I am frustrated with myself for not doing this and think I need to take my own advice about just getting started from my post earlier in the week, but this will definitely be on my goal list for 2016 and hopefully it will be achieved this year! I would love to be able to offer special discounts and behind the scenes updates to my regular followers.

3. Get organised for Christmas
I think there will always, always be room for improvement on this one but I was pleased that I managed to get two packs of Christmas cards up in the shop. It was still a bit touch and go getting them up in plenty of time and I feel like each year I am learning about timings when it comes to greetings cards. I want to try and be even more organised with it in 2016. 

4. Add more stock to the shop
One of my frustrations, as ever, is not being able to add as many new products to the shop as I would like to and I will need to think about what is realistic on this front in the coming year. I definitely didn't add as much stock as I would have liked in 2015 but I think I need to manage my expectations about what is realistic with all the other things that I have to balance. I also want to re-think which products I keep in stock too. Some I am really pleased with and some not so much, so I guess it will be a constant process of editing and refining. 

5. Sell my stuff at a market/fair
I think this was the achieved goal that I was most pleased with in 2015. I applied for markets not really sure if I would even get accepted. I ended up doing 3 markets between October and Christmas and it was such a learning experience and really valuable. The sales were good and I made more than I expected (except I did go with very low expectations! Ha) - but what I really loved was meeting customers in person and seeing people interact with my work. It made me so happy when people would pick up a card and laugh or smile at it. It was a really good reminder as to why I love to do what I do. If you have a small biz and haven't done any markets yet I would totally recommend it. I shared a post here with some info about doing your first craft fair and things to think about. 

I feel really happy with how I have pushed my business forward last year. I feel like things really have grown and developed and although I didn't achieve everything I set out to I achieved a lot of what I wanted to. I know there are still so many areas that I want to improve in and develop further and so I am looking forward to 2016 and moving forward in this little adventure of mine. I will be sharing my goals for 2016 in the next few days so come back and check that out. 

Thank you so much for all your support and following along with my creative journey here on the blog. After a bit of rest and taking it easy I am finally feeling excited and inspired about the year ahead and everything to come. 

Find me on Instagram / Twitter / Pinterest / Etsy


Summer goals for my business
Summer Goals - Liz Mosley

I like thinking up goals and plans for my business in January when I am feeling all excited about the potential for the new year, but in the summer I always seem to get the urge to sit down and take stock of where I have got to and also come up with some new goals (or remind myself about ones created in January that I still want to complete). Although I have a bit less time to spend on the business having gone back to full time work for a few months, my brain is whizzing with ideas and plans for what I want to achieve. 

I thought for accountability and also transparency that I would just write these things down and give you a bit of an idea of what I have planned and what I am working towards in the second half of 2015. 

Set up a shop on my own website
I love Etsy and it has been a great start for my little business but I am feeling eager to get the shop up and running on my own website. I am in the process of moving things over and also adding new products. I am not sure what the exact launch date will be but I will keep you posted!

Start an email newsletter
I have been umming and ahhing about this one for a while. I have read/listened to lots of people going on about how you must have a newsletter. I can see the positives, but need to really sit down and spend some time thinking about how it would work. Anyway, I have decided to launch it in October. It will probably be some behind the scenes stuff, exclusive discount codes for the shop and maybe some free printables and downloads that are not available on the website. If you are keen to sign up and see what happens then there is a box in the banner on the right of this blog - it will probably start off being just once a month or fortnightly so no spamming for sure. 

Get organised for Christmas
I know, I know, sorry for mentioning the C word...but if you run a shop, especially if you design cards this is the reality...designing Christmas cards in August. I have got a plan for what I want to do cards wise this year so I need to get on it and make it a reality. I want to have designed and printed the cards in plenty of time to photograph them get them up in the shop and also start promoting them, rather than them being a bit of mad rush after thought! (ahem...a bit like last year). I feel glad that I am learning and getting a bit more organised year on year though.

Add more stock to the shop
I think I will always be frustrated on this one...that I just never have as much time as I would like to design more products. I was hoping to be able to add things to the shop almost weekly but let's be honest that was not realistic. But I am going to try and have a big push over the next few months and make the ideas floating around in my head an actual reality. 

Sell my stuff at market/fair
Eek this has been on my goal list for a while and to be honest I am not sure it will happen this year...I think I probably don't have a big enough range of stock yet..but I am going to keep working towards this goal even if it happens in 2016 rather than this year. 

Do you have any goals that you are working towards for the second half of the year? I would love to hear them! 

Find me on Instagram / Twitter / Pinterest / Etsy



My goals for 2015

To be totally honest I am not into New Year's resolutions at all. I always choose things that are just way too ambitious and not really achievable and then it doesn't last very long. I do like to set myself some goals though, things that I can get my teeth into and that I have the whole year to work on. I guess its normal to have a think about these when there is a New Year but sometimes I like to set myself some goals in the summer too to give me some added motivation and drive. Looking back on last year I feel really pleased with how I did with some of my goals. I really wanted to lose some weight, and although it wasn't as much as I hoped, I lost a stone and it felt great. I really noticed a difference. I also (re)launched my etsy shop and really pushed things forward, which was something I had been wanting to do for ages. I also took on some new freelance clients which has been really rewarding and a great experience. 

This year I think my goals are probably fairly similar to last year's (not sure I published last year's on the blog though) but just pushing things along slightly. So here we go. 

1. Keep trying to be healthier. I know this is going to be on my list of goals probably for ever but I think it's something that I am always happy to be working on. I want to be much better at looking after my body and being a bit more mindful about what I am putting into it. I love food so much and so I want to find a way of not denying myself everything to the point I don't enjoy it anymore, but to be more creative with healthy lunches and little treats. On the exercise front I would really like to get into running again. A couple of years ago I did really well and built up to running a half marathon, but it's amazing how easy it is to slip out of it. Ideally I would like to get into the habit of running home from work as often as I can fit it in to my schedule. 

2. Blog more regularly. Over the Christmas break I have tried to put together a bit of a blogging schedule so that I can be more organised and plan in advance for some of my posts. I am hoping I will be able to keep this up. I am aiming to post 3 times a week for now (I'm not going to give myself a hard time if it's only 1 or 2 on the odd occasion though). Anyway you will probably be able to see how this is going. I am really hoping that over the year my writing, photography and the quality of my content is going to improve. 

3. Grow my Etsy shop. I want to carve out time to create more products for my shop this year. I feel like I am developing a style that I am happy with and so I need to make time to create regularly. I also want to work on my wholesale catalogue. Before Christmas my cards were stocked in the Turpentine (Brixton) and Bias (Peckham) - which are both shops that I love and I would love to get my cards stocked in more independent shops in London and the UK. 

4. Live more simply. I know this is all the rage at the moment and there are lots of blogs dedicated to living a simple life - but it is something I want to take seriously in 2015. It really is crazy the amount that we consume, and I know I could be a lot happier with less possessions and a less cluttered life in general. This won't be easy as I do love to shop but I am going to work on it. I guess this all links in to saving money too. I would really like to do a big trip to the US this year but to make it happen it will involve cutting back and saving the pennies for sure. 

The postcard in the picture above is by the very talented Jen Collins. I got a little set of them before she closed her etsy shop. I love them - they totally motivate me. This one will be going on the wall to keep me motivated in 2015. 

Hope you all have a great week!