Posts tagged growing
Goals for 2016
Liz Mosley 2016 Goals

Business Goals

1. Start a sketch book for experimenting.
This one could probably go in the personal or business goals but I have decided to put it in the business goals as I think it will have a huge benefit on my work. I hardly spend any time just doodling and playing with things that are not necessarily going to turn into something. I think working and experimenting without the pressure of a final product will be such a positive and inspiring habit to get into. I also just miss having a sketchbook - something that I am not precious about - that I can make a mess in. If it works out, I am excited about sharing some of it on the blog as it will be a bit of a behind the scenes look at the creative process.

2. Start an email newsletter. 
So, as I mentioned in my last post this is a goal that has been transferred over from the 2015 list to the 2016 list. Ideally I was hoping that newsletters would be weekly or fortnightly at least but I think to be realistic I am going to try and start off doing monthly newsletters (hopefully that will seem less scary and get the ball rolling), and then see how things go from there. I have started putting together a template in mailchimp and have used mailchimp quite a bit before so hopefully it won't take too long to get the first newsletter sorted. 

3. Re-photograph all of the stock for the shop and edit down products.
Although the way my products look and have been photographed has improved A LOT since I first started my Etsy shop there is still a lot I would like to improve about them. I want to take some time to really thoughtfully plan out how I want to present my products and take photographs that do the products justice but that also work well together to give the shop a cohesive look and style. I think I am going to have to work on my styling skills for this one and think of fun and interesting ways to make the products look their best. I also want to get rid of any products in the shop that I am not 100% happy with and make room for new designs. 

4. Define the mission and purpose of my business
My business has quite a few different aspects to it but this year I really want to come up with a clear purpose and vision for the business. I think this will really help when making decisions about what projects to pursue and work on, and which to let go as they don't fit in with my purpose. Tangibly, I want to come up with a statement that really sums up what I do and what I am passionate about. This will be something that can be on the website so that people are even clearer on what I am all about, but also something that I can keep referring to and being inspired by as I try and grow and push the business forward. 


Personal Goals

1. Learn to make Macarons.
My love for Macarons only really developed in the last few years. I think before I just thought they were over-rated but then I had some amazing ones and now I am hooked. Some friends of mine have made them and they came out so good. I have never been able to attempt them as our oven was soooo bad at heating evenly but now we have a brand spanking new oven I am going to give it a go. 

2. Learn to make my own candles.
I have done a little bit of candle making when I was a kid and it was really fun. Again my love for candles has seriously grown over the last few years and so I have always thought it would be great to make my own for me to use but also for gifts for friends and family who I know love candles too. Once I saw this Instagram from Siobhan I felt more determined than ever. This WILL be the year that I do it. 

3. Make more time to read and do things that don't involve looking at a screen.
My reading list is seriously long - when I am at home and tired I find myself lying on the sofa just automatically scrolling on my phone - it's not really anything of worth that I am looking at, I'm just stuffing my brain full of things for the sake of it. I am going to try and use this time to read a magazine or book instead. I think it is going to be a habit that takes a long time to change but I am determined to work on it!

4. Eat less sugar.
Ok I will be totally honest I don't think I will ever be the sort of person who can cut out sugar completely - but I have realised recently that I have not been making the healthiest of choices when it comes to food. I want to have treats for sure, I just want to cut down on how often they happen! (I used to joke with my husband that my life was just one big treat - because I constantly seemed to be saying the words 'I am just going to treat myself'). I also want to get creative and find healthier and tastier options to replace the daily chocolate bar. (just realised how contradictory this is with the first personal goal! ha)

Blog posts about peoples goals are some of my favourites (they are always so inspiring and I find they encourage and motivate me). So if you have shared your goals I would love to read them! Share them below.  

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Summer goals for my business
Summer Goals - Liz Mosley

I like thinking up goals and plans for my business in January when I am feeling all excited about the potential for the new year, but in the summer I always seem to get the urge to sit down and take stock of where I have got to and also come up with some new goals (or remind myself about ones created in January that I still want to complete). Although I have a bit less time to spend on the business having gone back to full time work for a few months, my brain is whizzing with ideas and plans for what I want to achieve. 

I thought for accountability and also transparency that I would just write these things down and give you a bit of an idea of what I have planned and what I am working towards in the second half of 2015. 

Set up a shop on my own website
I love Etsy and it has been a great start for my little business but I am feeling eager to get the shop up and running on my own website. I am in the process of moving things over and also adding new products. I am not sure what the exact launch date will be but I will keep you posted!

Start an email newsletter
I have been umming and ahhing about this one for a while. I have read/listened to lots of people going on about how you must have a newsletter. I can see the positives, but need to really sit down and spend some time thinking about how it would work. Anyway, I have decided to launch it in October. It will probably be some behind the scenes stuff, exclusive discount codes for the shop and maybe some free printables and downloads that are not available on the website. If you are keen to sign up and see what happens then there is a box in the banner on the right of this blog - it will probably start off being just once a month or fortnightly so no spamming for sure. 

Get organised for Christmas
I know, I know, sorry for mentioning the C word...but if you run a shop, especially if you design cards this is the reality...designing Christmas cards in August. I have got a plan for what I want to do cards wise this year so I need to get on it and make it a reality. I want to have designed and printed the cards in plenty of time to photograph them get them up in the shop and also start promoting them, rather than them being a bit of mad rush after thought! (ahem...a bit like last year). I feel glad that I am learning and getting a bit more organised year on year though.

Add more stock to the shop
I think I will always be frustrated on this one...that I just never have as much time as I would like to design more products. I was hoping to be able to add things to the shop almost weekly but let's be honest that was not realistic. But I am going to try and have a big push over the next few months and make the ideas floating around in my head an actual reality. 

Sell my stuff at market/fair
Eek this has been on my goal list for a while and to be honest I am not sure it will happen this year...I think I probably don't have a big enough range of stock yet..but I am going to keep working towards this goal even if it happens in 2016 rather than this year. 

Do you have any goals that you are working towards for the second half of the year? I would love to hear them! 

Find me on Instagram / Twitter / Pinterest / Etsy