I am often not very good at looking back and noticing what I have achieved. I get frustrated at not having done as much as I would have liked, or because I haven't moved forward as fast as I would have liked, but I have been reflecting back over the past year of my business and I am actually really proud of myself and what I have achieved. It isn't anything big or grand - but I actually did get a lot done whilst juggling looking after a small human, moving city, moving house twice and also having surgery. It wasn't the easiest year at all - but I did keep moving forward, and growing my business and as a result I am really excited about what 2018 has in store.
Every year I try and share some of my business goals on the blog. You can see last year's here. I am not going to dwell on them to be honest - a few I achieved, and a few became less important and were not priorities. I like to set these goals but I always accept that things change during the year, and sometimes other things become more important to focus on.
Anyway here are this year's goals:
Get to 5k followers on Instagram:
I have absolutely loved Instagram this year. Algorithm issues aside, I have managed to improve and slowly grow my account. I have started to see real conversion from posting to sales, and enquiries - not huge amounts, but enough for me to fully realise the benefit of Instagram and investing in it as a place to share my work and post about my business. I have also done a couple of sponsored posts, which has been fun and challenging. I actually love working to a brief and spending more time pushing myself and being creative. I have really noticed that the more time I think through and invest in putting my images together the better they do. One of my sponsored posts ended up with the most likes of the year which I thought was interesting. I need to work out a way to carve out more time to really think through my account and what I share, and make sure that each of my images is really good quality.
Batch creating content:
This has been recommended to me by various people and it is something that I really want to get into this year. It's something I have struggled with to be honest but I think it will really help me in terms of producing content consistently for my business. I want to be realistic about how much content that I can produce, but in an ideal word I would love to be posting on Instagram every day, a blog post once a week and a newsletter once a month. I often find that I have good intentions but then life gets in the way (sick child, busy period of client work, lack of motivation etc) and I lose momentum and then find it hard to get back to it again. I am hoping if I start batch creating content, then I will have some of the content scheduled in advance, so if one week I can't spend time on blog posts, it doesn't mean there won't be one the next week.
At the end of 2017 I started talking more on Instagram about my logo and branding work for clients (previously I had only really ever talked about my shop) - and I started getting enquiries from my dream sort of clients (small independent businesses or bloggers) which was so exciting. I am starting 2018 working on some lovely projects, and I am hoping that these will lead to finding more of my ideal clients out there. So my goal really is to find more clients to work with, and also to be creative in how I find and approach potential clients.
In the next few months I am hoping to update my logo and my website. I have new product photographs for my shop and I feel like I want to refine my style and so it feels like it's time for a refresh of everything. I also want my website to have more information about my logo and branding work and some testimonials of people that I have worked with.
Writing these goals out here has got me really excited about the year ahead. I am a bit of a dreamer and an ideas person, so I often have more ideas than I know what to do with so it can be a bit of a challenge to come up with realistic and achievable goals, but I am hoping these will be, and that I can take some big leaps forward with my business in 2018. Through it all though I am going to try and follow the advice of the print above and 'keep it simple'. I want to be clear about my goal and purpose for my business and also make sure that spending time with my son and my family is a priority. I am going to focus on saying no and not yet to more things this year so that things are simple but focused.