The benefits of podcasting as a marketing tool with Lucy Lucraft

Welcome to Episode Four with Lucy Lucraft

In this episode I chat to Lucy Lucraft all about the benefits of podcasting as a marketing tool. Lucy is an award nominated freelance journalist and podcast producer based in Brighton. A former travel writer she has bylines with The Sun, Express, Lonely Planet, Stylist, Red, The Pool and Mother & Baby but now focuses on helping womxn make podcasts while making her own!

We talk about:

  • Why podcasting is great for building your brand

  • What are some of the mistakes people make

  • Important things to think about when considering starting a podcast

  • Tips for creating artwork and choosing music that reflects the podcast well

See more from Lucy:

Lucy’s Podcast with Aja Barber

Lucy’s Podcast What She Said

Lucy’s Website

Lucy’s Instagram

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Building connection using video with Xanthe Berkeley

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Getting to grips with email marketing with Menekse Stewart