Creating a magical client experience with Fran Smith
A theme of this podcast is how to build a brand in a way that feels good to you and true to your personality, and that always encapsulates more than just designing a great logo.
Today I'm excited to chat to client experience expert Fran Smith about how to elevate your client experience to grow a community of loyal fans (who'll ultimately do your marketing for you!)
We had such a great chat and I was particularly excited about all the amazing tips Fran shared. So have a listen, come and let us know what you think, and I hope you enjoy hearing about a different aspect of branding.
Episode highlights:
03:30 The Impact of Communication Style on Brand Perception
14:42 Creating a Consistent Brand Across All Touchpoints
16:36 Surprise and Delight: Elevating the Client Experience
25:56 The Art of Handling Customer Complaints
41:53 The Importance of Setting Expectations in Client Experience
Don't forget to check out Fran online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
If you enjoyed this episode please leave a 5* rating and review!
A big thank you to today's episode sponsor iStock
This episode was written and produced by me and edited by Lucy Lucraft.
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