Perdita’s

Client: Natalie Eddins

Brief: Natalie wanted me to create a brand for her new skincare business, Perdita’s—a name inspired by her daughter and a reflection of the personal, caring ethos behind the brand. She envisioned a brand that offered a thoughtfully curated range of products from Korea, Japan, England, and Wales, paired with honest, science-backed advice. The goal was to make skincare feel less overwhelming and more empowering, especially for those just starting their journey. Natalie’s passion for inclusivity, transparency, and results-driven recommendations became the foundation for the brand identity I created—warm, trustworthy, and refreshingly no-nonsense.

Deliverables: Logo and Pattern Design